Thursday, March 26, 2009

Random Association

Random Word technique, the most basic and obviously creative technique where you use a random word (hence the name!) to generate new ideas. By getting a random word as a prompt and forcing yourself to use it to solve your problem you are practically guaranteed to attack the problem from a different direction to normal. You take a word from a random word generator, extract its underlying principles and then apply them to your problem to see how they can help. The skill is stopping your mind from (a) thinking this is silly and (b) directly using the actual principles behind the word to your problem without changing them to ones which are easier to apply.

Example:
To create "SCARY IMAGE" OR "OBJECT" of sign that will instill fear among people through out the age..

*stripe *sound *eye *mouth *feet

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